Rule 40 of the Olympic Charter dictates which logos athletes can wear and which sponsors they can mention during the Games (greatly limiting their sponsorship opportunities).
To protest the rule in support of athletes’ rights, Brooks Running launched a generic sportswear line, supported by a campaign that I helped bring to life across social channels.
Recognition:
D&AD
One Show
Clio Sports
ECDs: Dave Loew, Jon Wyville
CDs: Mike Ward, Chris von Ende